Wednesday, March 31, 2010

20 Ways To Make Use Of Twitter For Business

By: Miss Sarah

For those of you who have not hear of Twitter before here is a short explanation of what it is. Twitter is a privately funded startup company that was started as a side project in March 2006 in the neighborhood of San Francisco, CA. Twitter is a real-time short messaging service that works on multiple networks and devices. It is used to update people on friends day-to-day activities, world news, and even for businesses. So now that you know what it is you may be thinking to yourself how is it really useful for business? Below are a few ways I have found it to be helpful for my blog.

1. Create an account. Use the search feature of Twitter to see what your competitors are doing and read and learn from them.
2. Add a picture of your company/logo or yourself. People like to see who you are and that way they can relate to you a bit more easily.
3. Talk to other people on Twitter. Even if it doesn’t help your business it shows you are human and are interested.
4. Point out interesting topics on your space and don’t just put things about yourself.
5. Share links to interesting places / websites / blogs.
6. Be careful about always promoting your own stuff. Your fans will like it but not everyone else will.
7. Talk about things that are not business related as well.
8. Try to answer questions like “What has your attention?” instead of “What are you doing?”
9. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link. (this point is in bold because its very important for marketing your blog on Twitter)
10. Ask questions. Twitter is great for getting opinions.
11. Tweet about other people’s stuff. This doesn’t directly help your business but show you care about others.
12. When you DO talk about your stuff make sure it is useful.
13. Don’t toot your own horn too much. (I know sometimes I do this but try to stay away from it some of the time if you can)
14. You don’t have to read every tweet.
15. Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
16. Twitter helps with business development, if your prospects are online (like my blog readers)
17. Remember that Twitter doesnt’ replace direct email marketing.
18. Twitter works well as an opinion poll.
19. Have favorites. When you are new to Twitter you may not have noticed but there are little star icon next to each tweet. Watch what new followers favor and build off of that.
20. Avoid spammer stats. Its not good to see that you have 3 followers and follow 150 people. If you do this it shows that you haven’t revealed anything about yourself and in turn makes it so that people are unlikely to follow you in return.

Driving Traffic To Your Website Using Twitter

By: Josh C

Recently, I conducted an experiment by using twitter heavily to drive people to my website. When I say heavily, I mean really heavily. I got over 900 followers in 5 days and posted over 170 posts, many of contained links to fun content on my website.

To do this, I simply searched for random people and companies and added them to the people I was following. In turn, about 50% of them followed me back. It was pretty easy, but very time consuming.

What I found was people were eager to follow tweats and become my friend, even sending private messages to chat, but when push came to shove it didn’t drive many people to the website. Furthermore, the traffic it did create wasn’t good traffic. It drove a small amount of people to the site that viewed the page I posted to them and no other pages.

The problem with Twitter when it comes to driving traffic is you cannot easily target people who would be interested in your website. By not having a way to target people based on interests it is simply not worth the time to use Twitter as a traffic driver. In fact, like every online trend that has SEO implications, I was flooded by messages of marketing people trying to do the same thing as me. This obviously dilutes the market place.

My suggestion is to wait for the next Twitter to come along and be one of the first people involved. The traditional ways of driving traffic to your website; word of mouth, forums, advertising, blogs and SEO give you more bang for your time.

It's not just for kids and geeks - Twitter is good for Business too!

By: NikkiPilkington

5 types of business that should be using Twitter

They’re all talking about it – the online phenomenon for 2009. Forget Google, forget Facebook and don’t even mention Yell.com – Twitter is where it’s at this year!

Founded in 2006 as a way to let fellow members know “what you are doing”, Twitter has expanded way beyond its founders wildest dreams.

2009 is the year Twitter has become more “mainstream”. This has been helped by celebrities such as Stephen Fry, Ashton Kutcher and Jonathan Ross espousing its virtues but also by the number of businesses out there realising the marketing and promotional capabilities of Twitter.

However it’s usually when I talk to potential clients about using Twitter as part of their social media marketing, I hear:

“It’s just for kids and geeks”

“Only IT and Marketing bods make money from it”

and other such comments.

With this in mind, here are a random 5 industries, each with 5 ways they could use Twitter to promote their business:

1) HOTELS

Twitter is fast paced, instant communication, ideal for the hotel & hospitality industry.

Hotels could:

- Communicate last minute offers – Use Twitpic to show pictures of rooms – Post customer testimonials – Request feedback from guests

DM Bonus – If your guests have Twitter, why not DM them a special Twitter code if they eat dinner in the hotel?

2) PHOTOGRAPHERS

While Twitter is seen mainly as a textual medium, it can be visual too.

Photographers, why not:

- Use Twitpic to post a “picture of the day” – Tweet about the photo shoot you’re doing today, so people get a feel for your scope – Post links to your blog/website – Use TwTQpon to offer free studio time (specify purchase of X photos) – Ask satisfied customers to retweet the link to their pic(s) in your portfolio

DM Bonus – If your customers are on Twitter, DM them the link to thier pictures on your password protected server, or private group on Flickr/Facebook etc.

3)ASTROLOGIST

It’s not always easy to get people to sign up to a mailing list on a website if you’re in a very niche industry, but it’s a lot easier to get followers on Twitter.

- Use Hootsuite to run 12 daily horoscope accounts – one for each star sign – Post details of astrologically important days/dates/events – Offer a free reading for every 50th follower – ask people to retweet – Post testimonials from satisfied clients – Post celebrity horoscopes on a weekly basis

DM Bonus – Offer free 140 character descriptions of each star sign – have them ready to cut and paste. Offer them by DM only. (People have to follow you to get DM’s)

4) HOLIDAY RESORT/GUESTHOUSE

If SEO is too competitive and too costly, try Twitter – the only cost is your time, and even that can be minimal!

- Use 12 second TV to post short video testimonials filmed on an iPhone or similar – Use Twitpic to post pictures of your resort – Post about local traditions/holidays/etc – Tweet last minute special offers/prices – Use TwtQpon to offer money off local/on site restaurants/bars

DM Bonus – Guests on Twitter? DM them to let them know they can check in.

5) SPEAKERS

It might be written communication, but I know a few speakers doing very well from Twitter, so if you’re a speaker, why not:

- Post links to audio files of you speaking – Autofeed your calender/blog into your Twitter account so people know where you’re speaking – Post a “tip of the day” each day, related to your speciality – Use 12 second TV to post short clips of you speaking then link to the longer version on youtube/your website – Use Twitter search to find people talking about your speciality/niche – ask them if they can introduce you to people wanting speakers

DM Bonus – Offer a free ebook / whitepaper / mention on your website by DM only. The only way to get it is to follow you so you can DM them.

So there you have it – 5 types of business that should be using Twitter, and 5 things they can use it for.

Nikki Pilkington is author of TweetMentor from NikkiPilkington.com, a 100 day hand holding support system to help you through the Twitter maze.

SEO Traffic Spider | Using SEO to Improve Your Business Visibility

By: Seo Traffic Spider

Today, the new age marketing calls for the online and social mediums to promote and advertise your brand. Its time companies position themselves and re-affirm their stand among the competition by opting for cost-effective solutions that guarantee profits and returns. And, one such sure-shot door to making profits is ‘Search Engine Optimization’ that fetches remarkable results in various stages of your business growth. SEO services are cost-effective services that ensure increased visibility and ranking leading to increased productivity, better quality and better services. In the long run all these factors contribute to resurrecting a strong and a stand-out position for your company in the corporate sector.

SEO provides a platform to companies, entrepreneurs to advertise and promote their services across the globally widespread media of internet. Building your website using SEO strategies would help you drive a large traffic towards your site and boost your ranking in the search engines like Google, Yahoo, Ask. This tends to increase your visibility and spread awareness about your website, blog, thus, leading to your immense publicity, which otherwise wouldn’t have been feasible without hiring paid advertising companies. Thus, SEO is an extremely profitable online marketing strategy that targets a large number of online consumers. This is a dependable tool for people looking for promotion and profitable results, nevertheless, the financial crises in the economy world wide.

SEO guarantees your wide-spread exposure to the largest percentage in consumers, ‘the online consumers’. With SEO you can ensure better quality hits wherein more consumers with real interest in your services and products visit your website, who would have otherwise been unaware of your company without SEO. Search engine optimization helps you know your audience better and help you strategize ways to retain your regular online audience and appeal a wider belt of consumers by channelizing appropriate advertising strategies targeted at them. Thus, SEO helps you to make the most value for your money spent on your online advertising strategies. Through SEO, one can expect long-term sustainability and growth in their business scales. In these tough times when offline marketing strategies demand huge amount of money for promoting and advertising products, one can comfortably cash on SEO for ensuring cost-effective means of online promotional strategies for products and services.

If one were to give pointers on how SEO helps you grow your business and reach out to maximum consumers, below are some comprehensive points:

Increase visibility: SEO helps your website to acquire top positions in the search engine pages. It optimizes the usage of key words in the content so that it appears maximum number of times on the search engines. This will increase your visibility and derive more traffic towards your site.

Brand awareness: If your website continues to grab top positions or appears in the first few pages of the search engines, chances are quite likely that your website is opened by maximum online viewers. This happens with the maximum usage of key words. You may also use your brand name as your predominant key word, as applied by iconic companies like LG, Samsung et al. This will for sure increase the awareness of your brand / products / services you endorse or sell. So in order to create maximum brand awareness, either optimize your brand name or any other generic terms used by online consumers to drive heavy traffic to your site and increase your brand awareness.

Your Advertising: Your online positioning plays an integral role in your online marketing strategies. If you visibility is within the first few pages of the search engines you are likely to get clicked by a large belt in global audience. The more you are clicked, the more you appear within the first few links of the search engines. Not only clicks ensure your product’s promotion, but, you are also promoted by your company’s discussions on the social media like facebook, twitter etc.

It’s time all business enterprises, both small and big hire an SEO professional to considerably improve their visibility, ranking, advertising, and thus, their productivity. SEO today is the perfect solution for business enterprises looking forward to create hype about their brand / services in the online arena. Undoubtedly, today, SEO is one of the most dependable solutions for corporate sectors to beat the global recession.

How Google and Twitter Deal Impact on SEO

By: Sean Gallagher

Google recently announced it's deal with Twitter to include tweets in there search results (to be release in the upcoming months). This is in direct competition with the current Bing Twitter deal and raises several questions about how Google will treat tweets.

Google will apparently show relevant tweets from twitter that will be useful to viewers. I'm sure there will be a complex algorithm developed to do this as Google give an example of skiing conditions at your favorite ski resort as a place where twitter results will show up.

So not all result will include tweets from twitter. One thing they did not announce was exactly where these tweets will be displayed. From past additions to Google search results we can only image they will show up at the top of the results, such as where Google's map listings usually show up or at the bottom of the search results like where related search query links show up. Only time will tell which it is.

This placement of tweets can have a significant impact on SEO. Think about it if twitter results appear at the top of the results pages then users might be more included to click on or just read the tweets rather than to click on a site. I'm assuming you will be able to click on some sort of link associated with displayed tweets.

That also brings up another good question. Will Google display links as click-able from tweets? If so this could be a fast track to getting your site on the top of Google. All you would have to do is tweet about relevant subjects that show up in Google and include a link back to your site. It sounds pretty simple but we'll have to see once Google releases tweets in their search results.

How to boost SEO with Twitter

By: Andrew Plimmer

Webmasters and internet marketers have recently been taking advantage of Web 2.0 avenues for SEO purposes so that their websites will earn more traffic than ever. Social networking sites and blogs have been two of the major targets for some time now and have been delivering rave results.

Most recently, people have been getting into Twitter which falls under the social networking category, but maintains its uniqueness by being a micro-blogging service as well. Now internet marketers are on the offensive in using Twitter as a platform to boost SEO. If you are looking to join in, take note of these unique challenges and possible workarounds.

New Users have a Tough Hill to Climb

If you are getting your feet wet with Twitter, understand that, just as you have to when you join other networking sites, you need to start off slow. The first thing to do is to be a follower of other Twitter members that you may know from other social networking sites. Most likely they will do the same and follow you as well. Having lots of followers is important for targeting others around Twitter and getting your ranking up.

All Shared Links in Twitter have the NoFollow Attribute
In short, your page ranking will not be affected if people click on your link which may be discouraging for SEO marketers, but that doesn’t mean that all is lost. You can still post rewritten URLs that have the necessary keywords on the link so the search engines pick them up.

Twitter has Character Limits

There are two magic numbers that you need to understand in Twitter: 30 and 140. 140 is the overall character limit for each message or “tweet” while 30 is the character limit for live links. It is impossible to go around the 140 character limit and exceeding the URL character limit will result to a shortened URL. Shortened URLs do not index very well with search engines, but fortunately there are a few workarounds.
You can try making use of subdomains on your website that point to the URL of your longer page. Subdomains can easily be customized for free and you might be able to squeeze in a few words within the character limit. You can also create a dummy blog that has similar content but a shortened address with all the necessary words you wish to put. Just be sure that blog links to the actual page that you want people to go to.

Keyword Research is Still Important

Making tweets can be tough if you restrict yourself to certain keywords. But using them are well worth it as Twitter has such a high page ranking. Keyword searches may lead to Twitter pages that contain links to the sites they are promoting. Tap into that after you made enough research.

Depending on what you are promoting, Twitter may not meet your expectations. But don’t let that discourage you because Twitter still helps in getting your site on the search engines. It is better if you boost your SEO using Twitter along with other social networking sites for added strength.

Twitter SEO Tips

By: Martin Sejas

It would be wise to know some Twitter SEO Tips given that most Web experts predict that search engines will be able to provide search results in real-time in the near future.

Companies are already beginning to optimize their Twitter profiles to start building quality links that will rank high with the search engines however; the concept is relatively new to most Twitter users who are using Twitter to help their online business gain visibility. If you are interested in getting on board, here are a few Twitter SEO Tips to help you get started.

* Creating a Username: Create a Twitter username that reflects your business instead of using a nickname that does not really describe what you are all about. The username you choose must have 2 things: it must be easy to remember and must include a relevant keyword.

* Make Your Account Name Different from Your Username: The username you choose should also reflect the nature of your business. It is a good idea to create an account name that is different from your username to make optimum use of keywords and further promote your business.

* Optimize Your Profile: One of the best Twitter SEO Tips is optimizing your profile by using relevant keywords. This includes the meta description that tells people about your expertise and your business. You want to make the most of this description line since it is frequently indexed where others can view it.

* Optimize Every Tweet: Given that many predict that search engines such as Google will make tweets available in real-time, this means that you should be using keywords related to your area of expertise and industry in your message. Make sure you do this strategically and do not overstuff the message with keywords because this will be viewed as spam. Just remember to maintain high quality content and strategically placed keywords.

* User-Friendly Retweets: Create your tweets so that they are easy for others to resend. In order to allow other users to retweet your message, do not use the maximum number of characters. The object of the game is to tweet with keywords and high quality content and design your message to be user friendly for retweets.

* Use TinyURLs: In order to direct Twitter users back to your content, use shortened links. Shorten URL links have significant SEO value since SEO is partially about building high quality links. Twitter can also help your Alexa ratings if you are successful in sending users back to your website.

Although practicing good Twitter SEO Tips will help to set your business up for the future of search engines, keep in mind you must also continue to practice consistent communication with your followers and other members of the Twitter community.

SEO Service: The Importance of SEO (Search Engine Optimization)

By: sprint dave

Now days everyone has their own personal web page, business website or website for some or the other purpose. Everyone wants their website to appear in search engines – infact on FIRST page of every search engine. Suppose your website is not in any search engines, then how many of us would know that there is any such website present on internet? For that purpose, proper search engine optimization should be done to get online presence in major search engines.

Search Engine Optimization is also known as SEO. SEO is the process of increasing the volume of web traffic to any website. It’s an Internet marketing method that increases organic search engine web traffic. SEO process is increasing not only the volume of web traffic but the quality of it as well. SEO (search engine optimization) brings good search engine rankings of your website. Now days, most of people turn to the Internet to find anything and everything.

Internet is the simple and convenient place for searching anything. The reason behind this is search engines. Google is most used search engine and it is widely used world wide. Most of people use Google search engine to find or search anything like information, services or any products. Suppose your site is not listed in Google search engine then how your website will get visitors. From Google to Yahoo, from AOL to MSN, the search engines are a simple and convenient tool for finding or searching anything on the Internet.

As a business owner, major search engines like Google, msn and yahoo are also essential: if your company website or business website doesn’t appear on major search engines, so it’s hard for visitors to find you. They may just find your competitor instead. SEO helps to your website to get better search engine rankings in major search engines.

Finally, the conclusion is that search engine optimization (SEO) service/ Search Engine Marketing is to send traffic to your website. No matter what kind of business you have, search engine optimization is one of the most important and essential process you should implement for your website.

Weblineindia is leading Outsourcing SEO Services Company that offers effective and affordable Search engine optimization (SEO) services, online promotion, Social media marketing and complete internet marketing services. Visit us at weblineindia.com

Seo Search Engine Optimization Marketing Tactics

By: MUNISH KUMAR

When it comes to obtaining links to your web site, this isn't always the easiest task. Using seo search engine optimization marketing tactics will help you to save time and increase results. We have some great tips to help website owners get the links they are looking for.

I was told by my parents that hard work pays off in the end, which is great advice. Something else that I was told is that you should work smarter instead of harder. One of the best methods I found to get a lot of quality inbound links to your site without a tremendous amount of effort is to write articles and then submit them to article sites. You can write an article about your topic and then submit it to the top 100 article sites, and this will actually produce several hundred inbound links to your site. For more details go to www.greatseosecrets.com The reason behind this is that many popular article sites offer syndication to smaller article and news sites. Therefore if you post a great article to a major article site, you will then see that your article starts appearing on other random web sites. This produces high quality links to your site, which in the end boosts your search engine rankings.

When writing seo friendly or search engine optimized articles you must take a few things in to consideration. You must create the article with a title that includes your key words. Then you must also place your key terms throughout your article several times (at least 3 times). Typically most sites require that articles are at least 500 words, you can use a word counter to double check this before you start submitting.

Some other great tactics out there for grabbing links would be through reciprocal linking, and simply asking for links. Many web sites will link to your site if you have quality content or if you offer them something to make it worth their time. If you can obtain a link on the home page of a popular site, this can give you some great credit with the search engines. Especially if you are only 1 of few outbound links from that page.

Lastly I will cover some other neat ideas to obtain inbound links. For more details go to www.thesearchengineprimer.com You can actually go to top social bookmaking sites and add your site as a bookmark. You can create videos and other media to post on the internet as well, and then find a way to get visitors to link to your site. Another neat idea is to give something valuable away to your website visitors and ask for a link to your site. This would mostly only work for websites that sell to other website owners. If you know a lot of people with web sites, ask them to exchange links - this helps. Remember whenever you obtain a link to your web site; make sure the anchor text pointing to your website includes your main key terms. This tells the search engines exactly what your website is about.

SEO – Search Engine Optimization – What is It?

By: Zach Hoffman

The Online Marketing medium continues to evolve, but one buzzword has established itself as a stronghold in Search Marketing and this is SEO, Search Engine Optimization. So what is SEO?

SEO – search engine optimization, the technique of placing a website as a relevant source for search engines to reference for information.

As the search engines continue to evolve the complexity of turning your website into a search engine resource for information continues to get increasingly complex.

The following information establishes a sampling of the factors search engines use to measure whether a website is relevant to the search engine:

Meta-tags – the creation of information that is placed at the top of all web page back-end (area users do not see) documents to establish what a website is about and the keywords it should be established relevant for. Characteristics include title, keywords, description, and other references that do exist you can create in your tags – but are known not to have much weight as compared to the three mentioned above.

Images – pictures on your website speak an advanced language to web users as they speak to a user’s vision. These pictures currently cannot be read by the search engine blindly, but you the web page owner can make these pictures speak. The strategies to make pictures speak include proper file names to describe your picture and proper alt tags (alternative information to appear in case the picture does not load); an alt tag should be a brief two to five word description of what a particular website photo is.

Site Map – structure of your website and all the web pages that comprise your current website, this information helps the search engines guide their computers through your particular website and tell the search engine what information it may want to index.

Social Media – involves using platforms to create dynamic data for the search engines to find information about your website from what they may consider to be relevant resources. The most basic form of this media is creating a blog and this is becoming a large factor in search engine optimization success. A blog is the most basic form of website social media and allows for a website publisher or owner to write dynamic content to either point relevant information to their current website or to a relevant source of website information.

Website Address Relevance – when you are on a particular website and you click around onto various sections or pages you want to be sure the information describing your page is relevant to the information the user will find on each page of the website. If you need to re-name a corresponding page, the page being re-named for relevance should have a “301 re-direct” placed on it – this allows for the old page to be forwarded to the new home of the information.

In conclusion, Search Engine Optimization is a continuously evolving method to creating a website to be relevant to a search engine. Methods of Search Engine Optimization mentioned above are only a fraction of current methods being put into play, other methods are currently always arising in the marketplace and we make it our job to stay on top of the rapidly evolving Search Engine Optimization marketplace.

SEO Search Engine Optimization in Belgium

By: David Stevens

SEO Search Engine Optimization is becoming very popular in Belgium. More and more people in Belgium are realising the power and importance of the internet and are becoming marketeers. Eventhough SEO has the funny sounding name of 'SEO zoekmachine optimalisatie' the practice of SEO is pretty much the same as for any other country.

Why do we need to do SEO Search Engine Optimization ? Well to get the higher rank in the Search Engines such as Google, Yahoo and MSN. It is the duty of the webmaster to optimize their website. What is happening in Belgium is that a lot of SEO companies are offering their services and are doing very well. It seems that Belgian people, and also Dutch people to some extend, are not very familiar with this and thus outsource it to SEO companies.

There seems to me very little SEO training and courses available in Dutch. The only SEO specialist who is offering training in Dutch at the moment is a guy called Peter Jansen who has made the 'SEO Video Cursus' for the Flemish and Dutch speaking market. His video courses are very well done and highly recommended. On the whole it seems that Belgium is starting to embrace the internet fully now.

Here are some great SEO Tips :

Content Content Content
Use a lot of text on your web site. At minimum you would need 100 words per page. As with any business the first step in optimizing your web page is to know your target market. It is imperative that you know who your target is before you do anything else because if you do not it does not matter how good your web site is. If you do not write to the right market you are not going to get business.

Create Meta Tags for your website
Meta Tags are code hidden in the background that tell search engines what your keywords and descriptions are.

Link Popularity
The more links there are to your site the better your rankings will be. Start a link exchange campaign with similar sites in your industry. You can look for link partners or post requests in our Link Exchange Request Forums. The more relevant the page linking to you the better. Hyperlinks are the key element of your websites and its interconnectedness. Without a link from somewhere else a website is not valuable to the search engines. Without a route via which the search engines spiders can find a site it is not going to be discovered and indexed you certainly. Just a few very high quality backlinks will have far greater value to you as a webmaster than a many poor ones.

In an ideal world the link to your site will be one of just a few on a page. It will be a standard hypertext link with relevant anchor text from a respected, content rich, frequently indexed and genuinely high PR page where that page's content is closely related to the topic of your own site.

Beware! Links from sites with no original content, no web presence, bad neighbourhoods, 'link farms' or identikit web directories will deliver little or no benefit to your site.